Starting a tattoo studio is an exciting adventure! There are so many dreams to chase, like financial success, fame, and career satisfaction. But let's not forget the important stuff — do you know how to price tattoos? Getting the price right is key. Charging too much might send clients running, while charging too little could mean missing out on the profits you need to grow your business. In this article, we'll dive into tattoo pricing to help you set just the right prices.
How much do tattoos cost?
There is no reliable national price that fits every artist or market. Build an hourly minimum from your labor, studio share or rent, supplies, taxes, insurance, software, and non-billable design time. Then compare that number with artists of similar experience and style in your local market.
Factors that determine tattoo pricing
Generally, tattoo pricing is determined by the following factors:
1. Design and Ink Color
Tattoos with several vibrant colors versus black and grey tend to be more expensive. This is because colored inks often require multiple layers to achieve the desired brightness and longevity, which means more time and effort from the artist. Additionally, colored inks can be more costly than standard black ink, further driving up the price.
Also, more sophisticated or intricate designs that could require more time, shading, and detailing are also more expensive. These complex designs demand a higher level of skill and precision, often involving multiple sessions to complete, which justifies the higher cost. The intricacy of the design can also mean using a variety of needle sizes and techniques, adding to the overall expense.
2. The artist's experience and popularity
How proficient are you with the needle? Do your clients leave feeling happy and satisfied? Do some of them come back for more tattoos? If you answered yes to these questions, then you are a talented tattoo artist, and you should feel confident in charging higher rates.
Naturally, as your popularity increases, so can your prices. However, if you are an apprentice or a beginner who hasn't yet mastered complex designs, consider setting lower rates. You can increase your prices once you have gained enough experience to create impressive styles.
Top tattoo tip: Ensure that you always have tattoo consent form templates and get them signed by your customers.
3. Tattoo size
Size is useful only as a starting point because two tattoos with the same dimensions can require very different amounts of design, linework, color, and session time. Set a shop minimum for small work, then estimate larger pieces from the expected hours and number of sessions.
4. Geographical location
Local rent, wages, competition, demand, and client travel patterns all influence a sustainable rate. Benchmark comparable artists in your service area, but do not copy a competitor's price without knowing their costs, experience, or booking demand.
5. Tattoo design and placement
You should certainly charge higher rates for intricate tattoo designs. These designs not only require more time but also often necessitate the use of various inks, some of which can be quite costly.
Some placements require more setup, precision, breaks, or aftercare guidance. Explain those factors during the consultation and price the additional time consistently rather than applying an unsupported universal surcharge.
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Wrapping it up
As you can see, tattoo pricing is influenced by numerous factors, with your experience being paramount. Even if you reside in a remote location, if your work captivates clients, some will be willing to pay the additional costs to reach you.
From the outset, be transparent about your charges during consultations. This ensures your customer won't be shocked if the rate exceeds their expectations.
Ultimately, it's crucial to keep your rates competitive. Overcharging compared to your competitors can drive clients away, unless you are certain it's the right strategy. Otherwise, happy inking sessions!
FAQs on Tattoo Pricing
How much do tattoos cost by size?
Size alone does not determine price. Publish a clear shop minimum, then quote each piece from estimated design and tattooing time, complexity, placement, supplies, and the number of sessions. Confirm the estimate and deposit terms before work begins.
How can you lower a tattoo's price?
As a studio owner, you can ask your customer to choose a smaller tattoo design or less vibrant colors to cut costs. Additionally, remind them to avoid choosing sensitive areas as they demand a lot of time and patience, resulting in a steeper price.
What can I sell in a tattoo shop?
Besides charging clients for tattoos, artists can supplement their income by selling branded t-shirts, bumper stickers, bobble hats, and anything that clients are likely to show off.